what would a 10-star Rapido ride look like

We all have had a 5 star auto ride. What would you call a 6 star ride? How about a 7 star? 10 star? Here's my attempt at tearing the fabric beyond a five star experience for Rapido.

• 🔸Rapido Roam - City tours with Auto Drivers as trained guides.
• 🔸Rapido Radio - Captains control in-auto podcast / audio vibes with crowd-voted playlists.
• 🔸Rapido Rescue - Emergency Ride Service for late night no signal zones.
• 🔸Rapido Royalty - Auto with AC, red carpet, cushions, mock-throne. “Ride like Royalty”
• 🔸Rapido Record - DJ console and mic in the auto, lets riders record their rap or podcast.
• 🔸Rapido Rave - Rave Party on Auto!

Not all of these are practical—or even viable businesses—but the exercise of imagining beyond the standard opens up new ways to infuse delight, virality, and differentiation into a product.

Inspired by Brian Chesky’s Masters of Scale talk with Reid Hoffman, where he explores designing an “11-star experience” by storyboarding every moment to exceed expectations.

Which one's your favourite!